#OurField featured in For Food's Sake podcast!

Tune in to this week's For Food's Sake episode where #OurField co-investor Matteo De Vos' interviews #OurField co-founder Phoebe Tickell about the #OurField project! For Food's Sake is a podcast which is all about:

Matteo sat down with #OurField co-founder Phoebe Tickell to dig deep into all things food, collaborative farming and technology, with a hefty feature of #OurField! Listen in to find out more about what's to come in the following year, and the origins and motivation behind launching the #OurField project.

We love For Food's Sake and encourage you all to check out the range of other episodes too - ranging from the Carbon Food Tax, the 100-Mile Diet and what it means to be a Climatarian!


Here's more on the #OurField episode and what you can expect to hear about:


FFS 003 - The #OurField Cereal Co-op Movement


"Forty people on a one-year journey of co-farming a field of heritage grains with a British farmer called John.


Future Farm Lab’s latest collaboration in creating #OurField has got everyone excited. #OurField is about reconnecting with farmers, living the farmers journey, and sharing his or her risks. By co-investing in a farm, you help call the shots on what is grown and how it’s grown, bearing the farmer’s risks and possibly reaping the rewards.


In this episode, I discuss the project with Phoebe Tickell, a scientist and social entrepreneur from Future Farm Lab. Phoebe is passionate about creating opportunities of transformation for people, society and planet. She is especially motivated to create lasting change in our food and education system, and has co-founded and catalysed projects in reimagining and democratising education, science communication, and hacking the food system to connect farmers directly to people, retailers and technology through Future Farm Lab. Phoebe, a scientist by training, remains fascinated by technology and how best we can get technology and science to best serve humanity. She is launching her very own podcast and network around this topic at Tech For Humanity

Some of the topics we discuss in this episode:

  • What heritage grains are and why we need them
  • The origins and inspiration for #OurField
  • The often misunderstood realities of modern-day farming
  • The dilemmas and challenges of ‘going organic’ for farmers
  • A step-by-step, in-depth walk-through of the #OurField journey

As part of my new project – Learn by Doing – I have personally invested in the #OurField initiative. I’ll be one of the lucky 40 investors on a one-year journey of co-farming a field of heritage grains with John the farmer. Join me in the coming months as I document, blog and release mini-podcasts on my journey with #OurField."

Phoebe Tickell